Our brief was to refresh the Sodexo, Italy offices with a graphics project combining brand colors and keywords that recur in both their brand messaging and internal communications.
Drawing inspiration from artists Tatsuya Tanaka and Christopher Boffoli, we represented a sort of illustrated micro-world inside the real one to decorate, for example, the break area. Here the graphic elements are deliberately disproportionate and the scenes surreal, to communicate a tone that’s ironic and carefree.
For the glass we chose a pattern that recalls the basic structure of the illustration, axonometry.
Eliana Bugini, Brand & Communication Specialist, Sodexo Italy.
With the designs approved, we had to select the right materials. From our own on-site study of the available space we decided on decals for application on glass surfaces as well as on walls.
To create the graphics we worked closely with Sodexo’s own printer. Which also meant we could optimize time and costs by integrating existing graphic elements with these new ones for a seamless final result.