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Samsung From Digital To Print | Moskito Design

Samsung

From digital to print

Big projects call for big formats. With energy, precision and creativity, that’s the challenge we took on – and won – for the launch of Samsung's Galaxy Note10 range. Welcome to our exciting journey with this global technology giant.

Info

Category
Digital, Print

Client
Samsung

Services
Digital Design
Display Advertising
Print

Launch
2019

Country
Italy

Another bullseye

It pays to do great work – sometimes further down the line, and in unexpected ways. When our work for another client caught the eye of Samsung, they contacted us to participate in the pitch that led to above-the-line campaigns for flagship products like the Galaxy S10 and Note10.

From global to local

For the launch, we handled the initial phases (including reservations and pre-sale campaigns) and after-sale phases. Throughout, we helped Samsung creative smoothly transition from South Korean “global” creativity to a more “local” approach according to the campaign phase.

Launch

Product features

Product features

Maxi billboard

For a launch this big, only the biggest sites would do. From the side of the Milan cathedral in Piazza del Duomo, to the city’s hip Navigli canal district; from Rome’s Basilica of Saint John Lateran and the Spanish Steps, billboards stretched an eye-popping 27m x 20m in some of the busiest locations and hottest destinations in Italy’s principal cities.

Milan: facade of the Milan Cathedral (Piazza del Duomo), via Torino, Navigli, Malpensa Airport
Rome: Piazza di Spagna (the Spanish Steps), Basilica of Saint John Lateran, Trevi Fountain

Maxi digital screens

Digital communication included the design of 87 totems located inside the major Italian airports. We also lit up the screens and the press showcase inside the Samsung District (the Milan flagship building), as well as the maxi screen on the building’s roof.

Display advertising

With a mind to 360-degree communication, we also created a whole host of static and dynamic HTML5 banners, displayed on Italy’s leading online publishing platforms.

Full page printing

Finally, we produced full and half-page print ads that appeared in some of the main national newspapers.

Get in touch

Got a project, dream, or just want to chat?

Give us a shout!

Via Staurenghi 36, 21100 Varese, Italy

+39 03321893359