EMEA, Nordics, South Africa
Which channel is more effective: TV or Facebook? When it comes to your ad spend, the answer, according to Facebook, is both. And they came to us to help them turn the discussion upside down in key EMEA markets and make a clear, powerful, evidence-based argument for why both channels are essential to effective brand advertising.
The concept, with its bright, impactful animation, communicates the positive and unambiguous message that successful brand advertising isn’t about either/or, but both.
The heart of the campaign was a series of country-specific video testimonials with brand managers and leading measurement analysts for the Germany, UK, Spain, France, Nordic and South African markets. We flew to Facebook’s London film studio to record the interviews with our director Andrea De Taddeo. Back in Italy, editing and post-production included designing stand-out 3D elements to highlight the research and impact of Facebook’s services, as well as captioning and subtitling for English-language localization.
For the German market, we helped Facebook create a mailing kit guaranteed to capture the attention of marketing managers. We knew from the beginning we wanted to capture the spirit of the German claim Zusammen mehr bam!, which translates literally as “together more boom!”, and we sourced and designed an “exploding” gag gift to leave no room for doubt.
600 mailing kits were sent to selected media agencies in the DE area
Rip-open mystery envelope delivered alongside educational content
Boomf bomb gag gift delivers the message – and more bahm!
Physical print is the perfect complement to round off a digital campaign, and the German campaign was completed with advertisements in leading marketing publications, including Horizont and W&V.