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eBay | Moskito Design

eBay

Digital marketing across the globe

Since 2011, eBay has been calling on Moskito Design for ideas, strategy and brilliant execution in an ongoing partnership that has taken us from northern Italy to 111+ countries around the world. This is a brief look at our story.

Info

Category
Digital Marketing

Client
eBay

Services
Visual Design
Content Development
Marketing
Video

Country
Worldwide

My duties have been easier since the first day that I started working with Moskito Design, thanks to their daily support and the flexibility given to the marketing team. They deliver a very high quality of work, creative and precise.

David González, Marketing Manager for eBay Spain

The Moskito team has been, is and will continue to be an irreplaceable partner for eBay thanks to their competence, proactivity and creativity. In every way, our relationship with them is deeper than the normal client + agency, and they’re an integral part of team eBay.

Paolo Marini, Marketing Manager for eBay Italy

For years Moskito has delivered marketing and event assets to communicate with our professional sellers in the UK, DE, FR, IT & ES markets. I’ve rarely worked with an agency with such a high level of commitment, flexibility, reliability and kindness. I strongly recommend Moskito to any company looking for a reliable and creative agency.

Delphine Rieutord, Senior Manager, FR/IT/ES Seller Marketing & Communications

Earning confidence, growing in capabilities

From our first assignments designing and developing display ads on buyer campaigns, our journey has grown to involve us in numerous aspects of eBay’s ongoing creative development.

From the heart of Europe to around the globe

In an ongoing near-decade of partnership with eBay, we’ve been at their side, wherever they’ve needed us. From ongoing design, copy and strategy support throughout southern Europe and the Russian Federation, to special multichannel campaigns in Germany and Emerging European Countries (EEC), to event design in Singapore and the roll out of the eBay for Business rebrand across Europe, we continue to grow and evolve with the global brand.

Earning confidence, growing in capabilities

From our first assignments designing and developing display ads on buyer campaigns, our journey has grown to involve us in numerous aspects of eBay’s ongoing creative development.

From the heart of Europe to around the globe

In an ongoing near-decade of partnership with eBay, we’ve been at their side, wherever they’ve needed us. From ongoing design, copy and strategy support throughout southern Europe and the Russian Federation, to special multichannel campaigns in Germany and Emerging European Countries (EEC), to event design in Singapore and the roll out of the eBay for Business rebrand across Europe, we continue to grow and evolve with the global brand.

Earning confidence, growing in capabilities

From our first assignments designing and developing display ads on buyer campaigns, our journey has grown to involve us in numerous aspects of eBay’s ongoing creative development.

From the heart of Europe to around the globe

In an ongoing near-decade of partnership with eBay, we’ve been at their side, wherever they’ve needed us. From ongoing design, copy and strategy support throughout southern Europe and the Russian Federation, to special multichannel campaigns in Germany and Emerging European Countries (EEC), to event design in Singapore and the roll out of the eBay for Business rebrand across Europe, we continue to grow and evolve with the global brand.

Countries we support

United Kingdom
Ireland
Germany
Austria
Switzerland
France
Belgium – FR, NL
Italy
Spain
Netherlands
Poland
Russia
Rest of the World*

Countries
we support

United Kingdom, Ireland, Germany, Austria, Switzerland, France, Belgium – FR, NL, Italy, Spain, Netherlands, Poland, Russia, Rest of the World*

Countries
we support

United Kingdom, Ireland, Germany, Austria, Switzerland, France, Belgium – FR, NL, Italy, Spain, Netherlands, Poland, Russia, Rest of the World*

Countries
we support

United Kingdom, Ireland, Germany, Austria, Switzerland, France, Belgium – FR, NL, Italy, Spain, Netherlands, Poland, Russia, Rest of the World*

* Rest of The World: Denmark, Finland, Norway, Sweden, Bulgaria, Greece, Czech Republic, Hungary, Latvia, Lithuania, Portugal, Romania, Slovakia, Ukraine, Albania, Andorra, Belarus, Bosnia and Herzegovina, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Guernsey, Jersey, Liechtenstein, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Slovenia, San Marino, Serbia, South Africa, Kenya, Nigeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Comoros, Congo, Democratic Republic of the Congo, Republic of the Cote d Ivoire, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon Republic, Gambia, Ghana, Guinea, Guinea-Bissau, Lesotho, Liberia, Malawi, Mali, Mauritania, Mauritius, Mayotte, Mozambique, Afghanistan, Armenia, Cape Verde Islands, Greenland, Haiti, Iceland, Jan Mayen, Kyrgyzstan, Madagascar, Maldives, New Caledonia, Pakistan, Réunion, Seychelles, Suriname, Svalbard, Tajikistan, Turkmenistan, Uzbekistan, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, Sudan, Swaziland, Tanzania, Togo, Uganda, Western Sahara, Zambia, Zimbabwe, Israel

Working across the eBay ecosystem

Our continuous work with eBay is concentrated on 4 main spheres, and for each we have a dedicated team in Moskito Design. Our 3 core teams are B2C eBay Buyer, B2B eBay Seller, and Trade Marketing, and each works on special or ongoing campaigns involving digital strategy, graphic design, social media and video, HTML newsletters, inventory design and physical events.

What’s more, Moskito Design works as a part of the eBay digital marketing ecosystem, using shared tools to task, manage, update and edit campaigns from the inside.

Finally, our dedicated ADV team works as an extension of eBay to sell and manage non-eBay advertising on the platform.

Campaigns for every occasion

From massive once-a-year Black Friday events to regular recurrent Deals campaigns, our deliverables combine digital and motion design, multilingual copywriting and front-end development.

Behind the scenes: campaign management

Our marketing team works hand in hand with eBay campaign managers to perform and manage detailed internal processes, using eBay tools, interfacing with eBay technical specialists, and uploading directly to eBay sites. It’s not account management, but project management. And it frees up campaign managers to do what only they can do, while giving them a team to rely on throughout a complete campaign cycle involving strategy, monitoring and optimization.

1. Resource Planning & Management

Integrated into the eBay technical ecosystem, with Salesforce, Jira and eBay tools

2. Troubleshooting

As-needed interventions to keep campaign development flowing

3. Campaign Monitoring & Optimization

Help boost campaign results once live

Multichannel, multilingual

Campaigns can run in specific sites in single country markets like Germany, across regions like FRITES (France, Italy and Spain), Emerging European Countries (EEC), or the vast Rest of World (ROW) region that covers 100 up and coming markets throughout the globe, including Russia. We create and localize campaigns for all these markets with our in-house team of copywriters in English, French, Italian, Spanish, German and Portogeuse.

Off the screen

While eBay is synonymous with ecommerce, there are plenty of special occasions to make a splash offline. From guerilla marketing B2C campaigns in major urban centers, to B2B Seller events leveraging the biggest jumbo screen in the world, to the Pride Parade (video made in collaboration with Andrea De Taddeo) and Color Run in nearby Milan, we love breaking the fourth wall to create campaigns in three dimensions.

Stepping away from the screen

While eBay is synonymous with ecommerce, there are plenty of special occasions to make a splash offline. From guerilla marketing B2C campaigns in major urban centers, to B2B Seller events leveraging the biggest jumbo screen in the world, to the Pride Parade and Color Run in nearby Milan, we love breaking the fourth wall to create campaigns in three dimensions.

Get in touch

Got a project, dream, or just want to chat?

Give us a shout!

Via Staurenghi 36, 21100 Varese, Italy

+39 03321893359